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How to Perform Email Automation For ECommerce Websites in 2022?

In: Tech

Table of Content 

  1. Introduction
  2. What is eCommerce Email Marketing?
  3. What is Email Automation?
  4. E-Commerce Email Marketing Types
  5. Automated Email Campaigns for E-Commerce Website
  6. Conclusion


According to some tech experts, the email marketing impact is decreasing day by day. However, we’re ready to bet that a glance at your inbox will suffice to establish “you’ve (still) got mail.”

In reality, many small businesses are rekindling their interest in email marketing to reach out to their customers with relevant, individualised messages at the right time—all without requiring permission from the internet’s increasingly censorious gatekeepers. Furthermore, email has had a steady growth in terms of global usage, with no signs of slowing down.

Our guide covers what email campaigns work best, whether you’re a newbie just getting started with email marketing or planning your next extensive campaign.

What is eCommerce Email Marketing?


The process of delivering marketing emails to prospective and current consumers via email to sell, educate, or cultivate customer loyalty is known as email marketing. Email is an “owned” digital marketing channel because the sender has complete control of content and delivery. It works best when sending personalised, relevant messages to segmented lists of recipients.

An email is an essential tool in the eCommerce world, as it’s used to send transactional, promotional, and lifecycle information. It’s a clever method to reach out to individuals on their mobile devices and maximise the effectiveness of your marketing efforts.

What is Email Automation?

Ever gotten an email when you finished joining up for a website? Email automation is the technique of sending automatic or triggered emails to subscribers when they complete a specific action or meet certain criteria. A marketing automation platform or software is frequently used to help with this.

“But, don’t you think I could just send an email every time a customer establishes a new account on my website?”

But suppose that a thousand new accounts are created every day. Can you imagine how much time you’ll have to write these emails? It is one of the many reasons email automation is beneficial to organisations worldwide.

Email automation is the way to go if you want to stay ahead of the curve, whether you’re a small or mid-sized business owner or a prominent international enterprise owner.

E-Commerce Email Marketing Types

Transactional, promotional, and lifecycle emails are the primary eCommerce marketing emails.

  • Transactional emails are more practical, conveying essential information to particular clients, and are sent during checkout and other purchasing actions. This category includes order confirmations, receipts, and order-shipped emails.
  • Promotional emails are used to promote a specific deal or (you guessed it) promotion. A Black Friday Cyber Monday email, a Mother’s Day gift recommendation email, a summer savings email, or a limited-time-only discount email are examples of this communication type.
  • Lifecycle emails, sometimes known as “triggered” emails, are sent in response to a customer’s action and where the customer is in the customer lifecycle. A cart abandonment email, for example, is only sent once a customer abandons their shopping cart.

Automated Email Campaigns for E-Commerce Website

Email automation isn’t a one-trick pony; it has a wide range of capabilities. If you want your e-commerce website to stand out, you’ll need to learn about the many sorts of automated email marketing. 

You can perform email automation for an eCommerce website using a tool. You can use many tools for email automation; I have mentioned a few of the best tools here. 

  • DotDigital
  • Oracle Bronto
  • Sender
  • ActiveCampaign
  • MailChimp

Some Magento hosting services include automation tools for free or demo trials, and if you are not getting them from your host, you will have to go for a paid tool.

These are a few things to consider for selecting a better tool for email automation.

  • Catchy Subject Lines: Create a compelling subject line. Test different subject lines with your email automation software by sending them out and seeing which ones aren’t opened and which ones are clicked on.
  • Open Rate: Keep track of how many people opened your campaign emails using your program or open rate. Your transactional email open rate should be in the range of 30-40%. If 15-25 percent of your marketing emails are opened, you’re on the right road.
  • Email Lists: These are the email addresses of persons who requested to receive your emails. Any business can benefit from an organic email list. Use your automation software to target groups based on purchasing trends. Make your list more attractive by including discounts, sales, and other advantages that make your clients feel unique.
  • Email Campaigns: This series of emails sell the same product and are sent to your email list over a predetermined period. Your campaign’s goal may be a sale announcement, special discounts, or welcome emails to new subscribers—and it can be simply managed and timed using automation tools.
  • Nurturing Leads: You’re regularly sending emails to everyone on your list since automating the process eliminates the possibility of any subscriber missing out. Offer incentives for signing up, valuable material, and a consistent brand personality so that your subscribers remember you when you send an email.


The future of eCommerce marketing is automation. By delegating activities to future-driven software, businesses may make client interactions more meaningful and accelerate sales. 

I hope you got an idea about email automation with this blog post. We will get back to you with another exciting and helpful blog. Thank You!

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